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Why does email marketing continue to outperform other marketing channels? It’s cost effective, targeted and delivers results. According to a recent DMA report from the UK email is delivering a 2,500% ROI! So for every $1 spent on email, the average return was almost 25 times that amount. Given the costs of acquiring and using a subscriber … Continue reading
There a numbers of factors that have come together to help shape the digital trends for 2013. The move to the Cloud over the past three years has revolutionised technology. Mobile has become the new platform of choice and the introduction of social media channels has brought with it the need for multi-channel engagement strategies. … Continue reading
As business owners and managers, it’s in our best interests to create trust and gain commitment from our customers – after all, it’s generally much easier to generate sales from existing customers than trying to win new customers over. The good news is that with the rise of new and easily measurable technologies and channels … Continue reading
Back in 1870 John Wanamaker, the father of retail, remarked: Half of what we spend on marketing is wasted – the problem is we do not know which half. During tough economic conditions, we can’t afford to blow half our budget. Increasingly budgets are being questioned and hard metrics are being asked for. ROI is … Continue reading
Successfully creating customer engagement strategies depends on your ability to build two-way communication with your customers and earn their trust and loyalty. Gamification is playing an increasingly important role in creating this communication, trust and loyalty. A whole range of clients from Foursquare and Groupon to Nike agree that the most powerful way to create … Continue reading
Are CIOs at risk of getting left behind on social media? Two recent surveys would seem to suggest that they are. Gartner’s survey of more than 2300 CIOs worldwide found that social media was a low priority (11th) for the majority of CIOs interviewed, while harmon.ie’s survey found that only 10 percent of CIOs in the Fortune 250 and … Continue reading
Over the last few years there has been a lot of discussion about customer engagement. But how do you work out if an engagement strategy is right for you and your customers? And if it is right, when should you implement it and what should you engage your customers around? From my experience of working … Continue reading
Looking at the social media landscape it’s plain to see that social media has exploded and is ever-expanding. New sites and tools are popping up every week and more people are on social networks sites than ever before. Social networking is now the most popular activity online and social networking is growing in every single … Continue reading
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