Customer engagement

This category contains 7 posts

Blurred lines: how retailers can bridge the gap between physical and digital

Many retailers are fearful of the challenges they face with the growth of online shopping. But it is now becoming clear that many of those fears are unfounded. A major report from The NZ Retailers Association shows that while over 50 percent of New Zealanders now shop online, over 60 percent of online retail purchases in New Zealand were made at domestic retailers. … Continue reading

How to Improve Your Email Marketing Performance

Why does email marketing continue to outperform other marketing channels? It’s cost effective, targeted and delivers results. According to a recent DMA report from the UK email is delivering a 2,500% ROI! So for every $1 spent on email, the average return was almost 25 times that amount. Given the costs of acquiring and using a subscriber … Continue reading

Marketing so useful, people would pay for it!

YouTility is a concept has been developed by Jay Baer, in his bestselling book of the same name. So what is YouTility? According to Baer, YouTility is all about helping your customers. Helping can replace selling. Sell something and you make a customer. Help someone and you make a customer for life. For Baer, the … Continue reading

Adapt and prosper: how to harness the four big digital trends of 2013

There a numbers of factors that have come together to help shape the digital trends for 2013. The move to the Cloud over the past three years has revolutionised technology. Mobile has become the new platform of choice and the introduction of social media channels has brought with it the need for multi-channel engagement strategies. … Continue reading

Love in the time of Digital

As business owners and managers, it’s in our best interests to create trust and gain commitment from our customers – after all, it’s generally much easier to generate sales from existing customers than trying to win new customers over. The good news is that with the rise of new and easily measurable technologies and channels … Continue reading

Big Data – the good news and the bad news

Back in 1870 John Wanamaker, the father of retail, remarked: Half of what we spend on marketing is wasted – the problem is we do not know which half. During tough economic conditions, we can’t afford to blow half our budget. Increasingly budgets are being questioned and hard metrics are being asked for. ROI is … Continue reading

Using Gamification to create Customer and Employee Engagement

Successfully creating customer engagement strategies depends on your ability to build two-way communication with your customers and earn their trust and loyalty. Gamification is playing an increasingly important role in creating this communication, trust and loyalty. A whole range of clients from Foursquare and Groupon to Nike agree that the most powerful way to create … Continue reading

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