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Theresa Clifford

I am Director of Customer Engagement at Cucumber. Cucumber is a leading provider of engaging digital solutions offering strategic consultancy, engagement strategies, creative design, technical solutions and product development. We have been providing digital services to our clients for nearly ten years and during this time have experienced double digit growth year on year. Cucumber is one New Zealand’s leading Sitecore’s partners. Based in Auckland and Tauranga but with a global reach, we excel in helping a wide range of national and international clients get the best out of their digital investment. Prior to my recent move to Auckland, New Zealand, I was Sales and Marketing Director at UK digital agency cScape and producer/editor of the EConsultancy/cScape Customer Engagement Survey, the largest online survey of customer engagement in the world. I am an experienced senior manager, digital strategist and writer. I have been a senior manager working in the digital space for more than 15 years forming, developing strategic vision and direction for businesses. My skills are focused around sales, client services, business development, digital marketing and company growth. I am focused on helping companies design, build and strategise persuasive solutions that help them engage and develop productive relationships with their customers and employees through leveraging cutting edge technology, particularly with Microsoft SharePoint. I am a regular writer and speaker on strategic marketing and technology issues. I have worked with a number of global brands including Barclays, Aviva, Akzo Nobel, ArcelorMittal, Sony, Catlin, Toshiba, Just Retirement, Microsoft, British Council and Deutsche Bank as well as a number of chartered institutes and government bodies such as the British Army, Royal College of Physicians, National Policing Improvement Agency and the Cabinet Office.
Theresa Clifford has written 22 posts for theresaclifford

Getting the most out of social media

Looking at the social media landscape it’s plain to see that social media has exploded and is ever-expanding. New sites and tools are popping up every week and more people are on social networks sites than ever before. Social networking is now the most popular activity online and social networking is growing in every single … Continue reading »

Is Capitalism being replaced by Talentism?

In an age of unprecedented economic slowdown and recession, it is perhaps surprising that there has been no real debate about economic fundamentals nor any big questions asked about the role of Capitalism today. However at this year’s World Economic Forum in Davos there was reportedly an intense debate about the future of Capitalism. According … Continue reading »

Can today’s Disruptive Technologies help us ‘Get the Big Stuff Done’?

As the recession and rising unemployment continues to bite, many economists and analysts are banking on new technologies to help kick-start the global economy out of recession. One of the world’s leading management consultancy firms The Boston Consulting Group, for example, recently predicted that the value of the web economy in G20 countries will nearly … Continue reading »

Are the poster boys of the internet creating a jobless society?

Last week, after much anticipation, Facebook finally filed for its Initial Public Offering (IPO) on the stock market and began the process of becoming a public market. Filing for an IPO requires Facebook to reveal the inner workings of its business to the public. The 150 page filing shows that Facebook has a US$3.7 billion … Continue reading »

A mega attack on internet freedom

Last Wednesday, hundreds of websites, including Wikipedia and Reddit, shut down their services for 24 hours in protest at the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA). The bills, which were introduced by the US House of Congress and Senate respectively, have now been put on hold. Designed to crack … Continue reading »

Support the opposition to SOPA and PIPA

Yesterday hundreds of websites, including Wikipedia and Reddit, staged a blackout, shutting down their services for 24 hours in protest at the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA) bills which are currently being discussed in the House of Representatives and the Senate in the US. Many internet companies argue … Continue reading »

Investing in New Zealand’s digital future

Having recently moved to Auckland from London, I have been surprised by the discussion surrounding New Zealand’s internet access. It seems to be generally accepted that NZ’s internet access is poor and lagging behind the rest of the world. However, from my experience as a consumer, the internet connection in NZ seems to be much … Continue reading »

Mining New Zealand’s Potential

With  the recent national elections in November 2011, the thorny issue of mining in New Zealand is back on the agenda. Prime Minister John Key has put economic growth and jobs at the top of his agenda with the prime slots in his new cabinet handed to ministers whose main role will be to boost the economy. Steven … Continue reading »

Can new technology be the motor to help drive us out of recession?

Much has been written lately about the role of new technology in helping to stimulate and transform the global economy from recession back to growth. One such article I read recently in the McKinsey Quarterly entitled The Second Economy, stated that ‘Every so often—every 60 years or so—a body of technology comes along and over … Continue reading »

Did technology and social media incite the UK riots?

Following the recent riots in the UK, many commentators and MPs are blaming the role of technology and social media sites, such as Facebook and Twitter, for inciting and spreading the vandalism and looting. Most fingers have been pointed at BlackBerry, with its ‘private’ mode of communication, as the principle culprit. David Lammy, the Labour … Continue reading »

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